'10 Minute Tip' by Martin Spiller - Small Business Growth Expert - 7am until 9:30am
Martin Spiller is a Senior Lecturer at Cranfield School of Management.
Martin is a passionate and highly motivated commercially focused chief financial officer experienced non-executive director and senior lecturer with a specialism in Small and Media sized Enterprise growth, entrepreneurial finance and entrepreneurship.
Martin has an unusual and differentiated skill set being both a chartered accountant and barrister-at-law (non-practising). He has a proven track record of delivering real improvements in business performance across a range of sectors and business types as a founder, advisor or investor.
Martin is extremely enthusiastic and comfortable advising at board level as well as working as part of the team on the day-to-day tasks. He specialises in helping entrepreneurial ventures to grow by providing strategic financial direction and skills.
At Cranfield School of Management Martin is the academic lead and programme director on the five growth and sustainability programmes. He also contributes modules on seven others programmes ranging from venture capital to managing family businesses.Martin works really well with small business owners like you.
Cranfield School of Management has something to offer you. Please check out their portfolio of courses. There will be something interesting and relevant to you, your business and your team.Contact Martin Spiller
martin.spiller@cranfield.ac.uk
https://www.cranfield.ac.uk/som/people/martin-spiller-17496576
About the conversation:
4 Key Tips to Turbo Charge Your Business Growth
Number 1 – Know Your Customers
Most businesses don’t really know their customers and are afraid to ask. Doing the research and defining their customer value proposition is key to long-term growth and success.
Number 2 – Attract and Retain the Best Talent
The number one issue facing most businesses, particularly SMEs is recruiting and retaining the right staff. Implementing a focus on people as a resource and ensuring they feel psychologically safe will go a long way to helping you achieve that.Number 3 – Focus on What Really Matters
We have KPI-itis at the moment and have put the cart before the horse. Further, if you can’t remember it then you cannot enact it so the magic number is 5, 5 Critical Success Factors monitored by 5 appropriate Key Performance Indicators
Number 4 – Keep Your Passion Alive
SMEs are heavily dependent on their founders and if your passion has gone, how do you expect others to perform?
These four tips will help you run your small business more effectively and help you grow it.
