'10 Minute Tip' by Lindsay Blair - Editorial Consultant - 7am until 9:30am
Lindsay Blair is a freelance editorial content specialist, editor and writer. Having spent 15 years in UK magazine publishing, including as editor of Kitchens Bedrooms & Bathrooms magazine, her job is deciding which stories deserve attention. Today she helps businesses apply that same editorial thinking to their own marketing, creating content that builds trust, attracts customers and ultimately helps boost sales. Lindsay is a trusted voice. She also writes for The Times, The English Home, Houzz, Build It and more on all things home design, kitchens and bathrooms.
Lindsay works really well with marketing professionals, Public Relations, business owners. She’s done a lot of work within the home design, kitchens and bathrooms industry, so her expertise naturally aligns with professionals in those spaces. Good content principles can be widely applied across all business.
If you are interested in adding valuable editorial content to your business, Lindsay can work with you to implement new content streams, bringing her editorial experience to you on a one-to-one basis.
All attendees will be offered a free one-hour Editorial Call to talk through your content pinch points and aspirations. You’ll have Lindsay’s ear. She’ll offer guidance on what types and themes of content will work for you and your business. This works best if you already dabble in editorial content, but need a little nudge to improve what you’re offering.
lindsayblair.co.uk/editorial-audit-call
About the conversation:
Boost your Content, Boost your Sales: How to attract customers with great editorial
Turn what you know into stories that sell
Uncover the key ways to use what you do and what you know to boost the content in your business. Give you marketing assets, something new to talk about. Open up new ways for customers to find you. Discover how AI is impacting how your customers find you.
Why editorial content still matters: Good editorial content sets a brand apart and offers a point of difference that isn’t all sell, sell, sell. It’s an opportunity to stand out from your competitors, build trust and grow relationships that result in long-term brand loyalty.
Owning your story: Your approach to good content should make people feel like they're getting to know you, rather than entering a sales funnel. People are more likely to switch off if the sales angle is too strong too quickly. Usually, a business is sitting on too many stories. Years of work and expertise. They need an edited approach to weed out what’s worth investing effort into.
Ideas for you to begin generating your own content and utilise what you do and know to add editorial value to a business.
This tip will be useful if you’re looking to improve your marketing material with editorial-inspired content. It will give you new assets to attract customers, engage existing or reengage past clients.
Content can often be done because business owners like you feel like you “should”. This Tip offers the why. You’ll also learn easy to implement ideas for introducing or boosting good content. This applies to all businesses, big or small.
