'10 Minute Tip' by Steven Mikellides - Google Ads Expert - 7am until 9:30am
Steven Mikellides founded Starlight-Digital in March 2021 after 10 years working for some of the largest digital marketing agencies in the world. Steven spent nearly 9 years at Jellyfish, who are a global agency headquartered in London, with over 3,000 employees around the world.
Steven headed up one of the PPC teams in the agency, managing a client portfolio spending in excess of £12 million per year on Google Ads, and as an individual Steven has won two Drum awards. So Steven has extensive experience and skills that he’s now applying to his own Digital Marketing Agency, Starlight-Digital.
Starlight has grown rapidly since launching in March 2021, and now employs 5 people full time plus one person part time. Starlight delivers first-class work with first-class customer experience that brings better results for you.
Starlight Digital works best with business owners and other professionals managing at least 5 members of staff who need a positive return on investment from their marketing budget.
All attendees will be offered a 50% discount on the first two months of their work with Starlight.
About the conversation:
Learn how to drive business growth through Google Ads
Discover why Google Ads works so well to generate leads, sales and revenue.
Google Ads expert, Steven Mikellides will show you what makes Google Ads so powerful for you. You’ll also learn how to measure your success. Steven will discuss the key metrics to highlight and measure your successful campaign.Google Ads has worked well for small businesses since its inception back in the early 2000s. It should be a core-marketing pillar of your growing business, and so this tip will be helpful to small business owners and employed professionals like you.
1. Targeted Advertising: Google Ads allows advertisers to target their ads to specific audiences based on keywords (precisely what someone is searching for),demographics, location, interests, and other factors. This means that advertisers can reach potential customers who are more likely to be interested in their products or services, increasing the chances of leads and/or sales.
2. Measurable Results: Google Ads provides detailed analytics and reporting tools that allow advertisers to track the performance of their campaigns in real-time. This helps advertisers to measure the success of their campaigns and make data-driven decisions to optimize their ads for better performance.
3. Flexibility: Google Ads allows advertisers to set their own budget and bids, giving them control over how much they spend on advertising. Advertisers can also choose from a wide variety of ad formats, including text, display, video, and shopping ads, allowing them to reach customers across a range of devices and platforms.
4. Remarketing: Google Ads allows advertisers to target users who have previously interacted with their website or ads, increasing the chances of conversion by keeping the brand top of mind for potential customers.
