'10 Minute Tip' by Paddy Moogan - Google Search Console expert - 8am to 10am
Paddy Moogan is co-founder of Aira, a digital marketing agency based in Milton Keynes that works with growing businesses in the UK, the US and Europe to help them win more customers online.
Paddy has spoken at a wide range of search marketing conferences around the world including SearchLove London, MozCon, SMX Sydney and Marketing Festival in Czech Republic.Paddy's also written for Moz, Distilled, Search Engine Land and State of Digital. Paddy and his colleagues at AIRA have also run several big widely acclaimed digital marketing events here in Milton Keynes under the MKGO brand. Paddy knows what he’s talking about.
Paddy has been working in digital marketing since 2004 when he was studying for a Law degree and got bored… since then Paddy has worked with brands of all shapes and sizes to help them grow their business online and now runs a team of over 40 digital specialists at Aira.
About the conversation:
Using Free Tools from Google to attract more traffic to your business website
Google offers a suite of free tool called Google Search Console which lets you register your website with them. In return, they give you loads of data and tools to use completely free.One very interesting piece of data will show you exactly what keywords your current content is already ranking for. Many small business owners are shocked to find that these aren’t the keywords they were hoping for. Paddy Moogan will show you how to use this information to improve your content and attract more traffic to your website quickly.
Google are moving more and more towards being an “answer engine” for all of its users. This means that Google are showing more questions from real users within their search results. Paddy will show you how to use these to improve your own content and rank far better for questions that real people are already asking.
As a business owner you need to learn to write better content. Your content needs to be about your customer's entire journey, not just the point where they are ready to buy from you.
Paddy will share a simple model with real life examples to help you learn to think in the right way and therefore write better content.
Paddy’s tip will focus on what you can do yourself for free, without having to employ a digital agency or freelancer. If you can set aside some of your time and follow a few simple steps you’ll greatly increase the amount of traffic you attract to your website.
