'10 Minute Tip' by Martin Leib - Experienced Marketing Consultant - 7am until 9:30am
Martin Leib is an experienced Marketing Consultant with over 15 years’ experience, helping large and small companies find and win more business with less time, cost and frustration.
Martin has worked successfully in a variety of industries and charities. For the last ten years Martin’s business has focused on helping SMEs learn how to improve and take control of their own marketing.
Martin will help you drill down to discover what’s important and what isn’t. This will help you spend your limited time more wisely and grow your business faster.Call Martin on 07791 662 308
Email Martin at martin@themarketingseat.com
LinkedIn - https://www.linkedin.com/in/martinleib/
About the conversation:
Learn how to discover your Target Markets
Who, What, Where
Who are your Target Markets?
By getting a better understanding of the people in your target market you can work out their needs and concerns and remove any barriers to sale. You’ll also identify the best route to market to reach the people in each of your Target Markets.What do they need?
Too many business owners look at their products & services from their own point of view. You need to find out what people in your Target Market actually need. What they want your products and services to do for them. What they’ll type into Google to find your product and service. What value they place on your products and service so you can create compelling messages specifically for each person in each of your Target Markets.Where are the people in your Target Markets?
Deciding where to place your compelling message is the final part. This will help you to define which marketing channels to deliver your messages in. You’ll discover what works best for the people in each of your target markets. Is it Websites, Google Ads, leaflets and print media, Word of Mouth, email or different combinations of several of them?This tip will give you a clearer understanding of how to maximise the impact of your marketing and make the best use of both your time and your money.
