'10 Minute Tip' by Alex Riemann - Marketing Strategist - 7am until 9:30am
What Alex Riemann does
Alex is an experienced marketing strategist who has used her skills to become a successful property investor.
Alex helps homeowners and landlords sell their homes for more by using psychology-led marketing. With a background in global B2B marketing strategy, Alex combines logic and emotion to influence how people value what you offer, whether that’s a product, a home, or a brand. Alex now applies that same thinking to selling homes, with better results and less stress for her clients.
Alex works really well with landlords and property owners thinking of selling or letting property. She has had lots of success helping business owners who are looking for marketing consultancy.
Bonus Offer
All attendees will be offered a Free 30-minute Marketing Audit or Property ValuationYou'll get a no-obligation review of either:
– Your business marketing to improve how you're perceived, or
– A property you're looking to sell or let to maximise its valueDiscover how priming and anchoring could unlock better results, fast.
About the conversation:
The Psychology of Perception and How Anchoring & Priming Influence What People Pay
A powerful tool to grow your business, and sell your home for more.
1. What are Priming and Anchoring?
Let’s start with two quick definitions, because understanding the difference is what makes them so useful:
Priming = setting the emotional tone before a decision
People are influenced by what they see, hear or feel before they take action, even if they don’t realise it.
Example: When a wine shop plays classical music, customers spend more.
Same wine, same shelves: different mood = different decisions.
Anchoring = setting the mental benchmark for value
People tend to rely on the first number or comparison they see, even if it’s irrelevant.
Example: You see a £10,000 watch, then a £1,500 one.
You didn’t come in planning to spend more than £200 but now the £1,500 one feels “reasonable”. That’s anchoring in action.
2. How I Use This in Property to Sell Homes for More
Most estate agents list. Alex markets.
Because in property, perception equals price.
Alex will give you real-world ways. She uses these tools when selling homes:
Priming in property:
Alex chooses the lead photo with great care, something warm, bright, aspirational.
This primes buyers to feel emotionally drawn in before they’ve read a word.
Same house. Different story. Higher perceived value.
Alex also sequences photos and language so the journey starts with “dream” and ends with “logic”, emotion first, rational second.
Anchoring in property:
If a home is priced at £750,000 but listed next to tired homes at £725K, it feels like a great deal.
But if it’s next to shiny new builds at £700K, it feels overpriced.
Nothing changed in the house, only the context.
Alex uses this to make buyers feel like they’re getting more, without dropping the asking price.
3. And How This Applies to Your Business
Even if you’re not selling homes — you are always selling something.
A service. A product. An idea. Yourself.
Use Priming to set the tone:
What’s the first impression your website gives?
Are your proposals laid out to emotionally connect before they convince?
Use Anchoring to control value perception:
Do you start with your premium option first, so your mid-tier feels smart?
Are you setting a frame that makes your offer feel like the obvious choice?
You don’t have to be manipulative. You just have to be intentional.
4. Why This Matters
Understanding priming and anchoring gives you more control over how people value what you do, whether it’s your service fees, your sales pitch, or your property.
It’s how you influence perception, and perception drives decisions.
5. And If You Ever Want to Sell a Property…
This is exactly how Alex helps homeowners and landlords get stronger offers, fewer time-wasters, and better outcomes. It’s not about luck or hope, it’s psychology applied properly.
