'10 Minute Tip' by Tristan Allen
Business development specialist Tristan Allen believes that Karl Marx nailed it when he said ‘challenge everything,' and Henry Ford focused the lens by asking the right questions and not accepting the predictable output to set his path.
Tristan’s overarching principle is to remember that, while ideation is great fun, critical to the creative process and hugely exciting, it’s the delivery of a novel, viable concept and the efficient execution of strategy that really move things forward.
Working across sectors including FMCG, healthcare, cosmetics, intelligent packaging and sport, Tristan has evolved into a product and business development specialist with an extensive and successful track record of product innovation and strategic execution in domestic and international markets.
Don’t miss this chance to share Tristan’s 10 Minute Tip at the Business Growth Club this Friday 18th March from 7.15am
About the conversation:
Why you need to NUF your business: keep it New, Useful & Feasible, with Tristan Allen
Most businesses make a choice, at some point, between presenting a cost-based or a differentiation-based proposition.
Often the difference comes down to an efficient and effective positioning strategy.
But what is "positioning"?
How does it translate into something you can make work for your business, right now?
This week’s 10 minute tip will help to refocus on what a positioning statement is and, importantly, what it isn’t.
