About the conversation:

Would Your Legacy Live On..?

What happens if you get run over by a bus tomorrow? What would be your legacy? What would happen to the business success that you have worked so hard to achieve? Are your children’s inheritance and your team’s ability to pay their mortgages about to die with you? Having something concrete for your team and management to refer to will not only ensure consistency today but also create a legacy and ensure the culture of your brand continues.

Why Bother?

Brand Standards. Brand Book. Brand Bible. Our Way. Whatever you would like to call it, cataloguing “the way things are done around here” is a physical manifestation of the living, breathing company that you have created. It’s not just for the big boys.

In her 10 Minute Tip, Joanne Burton will talk about how, without these essential elements, your brand could spin out into an inconsistent set of representations.

·         She’ll look at what your brand standards are, and how they can help your team understand your ethos.

·         She’ll discuss how the impact of getting your brand standards written, produced, briefed and lived can be the difference between great reputation and growth - or a slating on social media and a sales heading south.

·         She will demonstrate the relationship between standards, reputation and sales.

·         And, she will provide tips and hints about where to start with your brand standards, what to include, what not to include and how to make them engaging to ensure they are lived within your company.

Is It Worth It?

A message from Joanne Burton:

“Well, I’m going to say yes because I’ve been a brand manager, I’ve been a marketing director and I’ve been a managing director and I have seen how having even the basic consistent standards can make the difference to plus or minus growth. One thing’s for sure, I would never part with my marketing budget if I knew that the brand standards were not being delivered on the front line; driving customers onto a burning ship is not my idea of good ROI!  What’s the saying? You can’t polish a… I’ll leave it there.”

Joanne Burton is a founding partner of Effloresce: a team of experts in the field of branding, design, social media, adwords, strategy, implementation, CRM solutions, business planning and PR. This is what they offer:

“Whether you are a start-up business who needs a marketing hand, an SME wanting to grow, an established agency or a larger business with too much to do and not enough resource, we are here to roll up our sleeves and get involved. We can also step in to cover maternity leave or to take on projects no one has time to do. We have over 35 years (combined) of experience.

From strategy to implementation, from brand design to event management, B2B or B2C, we are your outsourced marketing team providing you with a world class service at sensible prices.”