19Aug 2016

Milton Keynes Top Inbound Marketing Expert

Matthew Kay Abbey Hill Golf Centre

'10 Minute Tip' by Matthew Kay

Matthew Kay is currently Head of Digital at Klood – an established digital and inbound marketing agency based in the UK. Having been at Klood since 2012, Matthew oversees every aspect of Klood's services - which includes the creation of online strategies for both SME’s and multi-million pound organisations.With over 10 years of industry experience, he is a sharp-minded individual with a passion for all things digital. Previously owning his own online marketing company, Matthew has directed strategic digital projects with Klood’s principal clients which include PwC, Nestle, AXA, Volkswagen & Costa Coffee. Matthew prides himself on letting data make decisions for him, and is never afraid to challenge the norm to achieve best in class digital performance.

About the conversation:

Why taking your site analytics at face value could be leading you up the garden path.Top MK digital and inbound marketing supremo Matthew Kay from Klood.com dispels the bullsh*t and in this 10 Minute Tip shares how new tracking devices can give you analytics that work and mean something.Digital and web analytics become ever more advanced with every day that passes. In the early days of the internet, you were able to track basic statistics such as number of sessions/visits, page views, time on page, bounce rate, etc. These are all useful metrics - but what do they actually mean, and should you always believe them?As analytics packages and tools have got more advanced, we're now able to track users across devices, what buttons they click on, whether they convert on your website, and even who they are. This enables you to make better decisions - but if you’re making these choices based off inaccurate data, it can cause issues further down the line. This 10 minute tip will cover the main things you need to check in your current analytics package, and what to do to ensure you're making the right decisions going forward.