'10 Minute Tip' by Matt Lambert
At Conversationware we improve lead generation for our customers via search engines and the web. Our mission includes traffic generation, and increasing the rate at which visitors elevate their interest into sales conversations.My current role includes a mixture of sales, product marketing and applying a technical knowledge of how search engines operate, to construct website strategies. Our success is in the process of discovery in how our clients' prospective customers make their buying decisions. This is particularly true of long sales cycles for complex and high value solutions.We have expertise in Content Management Systems, and transition customers onto search engine friendly platforms with rich functionality. Our goal is to generate vast amounts of increased revenue for all our clients, and to share in their success. We try to make the process as painless as possible, whilst transferring knowledge and skills to help our clients navigate their way through rapidly changing marketing landscapes.Marketing automation is ultimately what we deliver, and once the lead generation has started, it tends to continue.Specialties:Search Engine Optimisation Consultancy/Website Conversion Architecture/Website Outsourcing/
About the conversation:
Most website 'traffic' is full of rubberneckers, getting in the way of decisions and slowing you down.
In this 10-minute tip, we'll share what really works to drive new business. If marketing isn’t generating leads then it’s not working.
Just by writing things down on a website, you can generate new business. The stuff in people’s heads that makes what a company ‘knows’ important should be shared more often and earlier.
Web lead generation is the point.
The sales process is changing and whilst keeping hold of knowledge used to be a differentiator, in a world where everything can be found, with or without you, that know-how needs to be used to make your company discoverable.
Because Google does what it does supremely well, if you do produce something of value, they’ll find more ‘other people’ to share it with and send them to you. Now that’s interesting, and achievable.
It’s relevant.
To turn that interest into business, there are many words that fit the profile, but we believe we need to convey the kind of morals, ethics and standards that people will warm to. Work hard, spend wisely, and avoid risky shortcuts.
Have a plan. Execute the plan. Measure results. Repeat.
Where to start?
Our companies need to strive for higher standards of performance and accountability, our ambition is to bring a continuous process of improvement to the business of marketing.
But if you want to strike keyword oil, then perhaps you might need some keyword geologists… Knowing where to drill can be enormously helpful.
The best time to do Keyword Research is before you build a website!
Conversationware is a digital marketing service company, supporting marketers and business owners with the knowledge and tools to deliver success. From picking the right keywords, building and managing sites, we work out what to do next for the most impact.
We've been working with traffic and websites generating leads for 8 years.
Our proposition is that marketing, as the most important of all communication, is one of the last traditional areas of business standing. These new technologies will continue to disrupt and renew and provide new opportunities.
