'10 Minute Tip' by Matthew Kay - Revenue Revival Expert - 7am until 9:30am
Matthew Kay is the Founder of skin in the game growth consultancy, Colman Rose.
Colman Rose works with B2B SaaS & professional service brands to accelerate pipeline & revenue growth through account based marketing, content marketing, sales enablement, search engine optimisation and pay per click.
Matthew started his career working with SMEs and larger brands like Costa, PwC, AXA, VWFS & Nestle.
For most of the last decade however, he’s focused efforts on scaling B2B companies - predominantly those in SaaS and professional service verticals - working with them across several marketing disciplines to get the most from their growth expenditure.
Matthew works particularly well with SaaS or professional service companies with between 10-100 employees and at least one person working in marketing or sales.
Matthew tends to work with an Owner, MD or CEO who is less interested in the day-to-day but has the power and authority to move things quickly. He also works with Heads or Directors of Marketing or Digital who usually has a lot of influence in the situation. Lastly, Heads or Directors of Sales who are influential in the decision making process.
About the conversation:
Revenue Revival: Tapping Into Forgotten B2B Leads
Most B2B organisations focus too much on cold B2B new logo leads, and miss what’s typically staring them in the face - “lukewarm” opportunities that are already in your CRM, network, or past experience.
This 10-minute Tip will show you the simple process you should go through before you even consider sending one cold email or making a call to a prospect.
How will the tip be helpful to small and medium sized businesses like yours?
The tip will help you focus more on leads that are closer to closing and also into closed to won customers by utilising existing communications or relationships to cultivate those opportunities.
