'10 Minute Tip' by Martin Leib
Martin Leib is the founder of Samuel’s Charity. Before founding the charity inspired by his son, Martin’s background was in marketing spanning nearly 20 years so he knows what he’s talking about.
Martin spent half of that time in consultative selling of high value, complex propositions. For the other half Martin was a Small Business Marketing Consultant. Martin worked successfully with companies on their marketing strategy to increase revenue and customer volume using a mix of routes to market including Google and Facebook ads, website building and SEO, Social Media, direct mail and leafleting.
Martin has helped both larger and smaller organisations find and win more business with less time, cost and frustration. Martin has worked successfully in a variety of industries and charities. He focused on helping businesses learn how to improve and take control of their own marketing.
Martin is offering all attendees a very simple deal. He’ll help you create your Value proposition for FREE if you volunteer to do something to raise funds for Samuel’s Charity. Your first opportunity would be to jump in Willen Lake.
About the conversation:
What’s the Value of Your Value Proposition?
Here are the key points that will be covered.
Discover what a Value Proposition is.
There is much misunderstanding about what a VP is. It is about Value, not Features and Benefits. This defines what the client receives, not what you do.Learn why you need to use a Value Proposition.
Value is a stronger motivator than Features and Benefits. A Value Proposition communicates what you so succinctly.Discover how your Value Proposition works.
It shows that you understand the client’s problems and clearly defines the outcome of working with you.
Learn a simple exercise to help you create your Value Proposition.
A Value Proposition helps small business owners like you effectively communicate why you should be chosen over your competitors. A Value Proposition is the strongest form of an elevator pitch.
