'10 Minute Tip' by Paul Greasby - Visual Story Telling Expert - 7am until 9:30am
Paul Greaby has been involved in video production and live event filming since the 1990s. Video is a very compelling medium because of its strong, storytelling capability.
Paul set up his production company Streamium, specialising in live filming and broadcast. Ultimately, when Paul shoots videos he’s always telling stories. If you don’t think about those stories, then they’re probably conveying mixed or confusing messages.
Paul doesn’t see video production as turning up, filming, and delivering a handful of video clips. Video is an emotive art. Paul sees video production as using film to convey a message or theme, to provoke a desired reaction. Storytelling is a tried and trusted method of doing this.
Paul says “This is the impact I’d like to think my company delivers; not simply video.”Call Paul on 07845 754 920
Email Paul at hello@streamium.co.uk
About the conversation:
What’s your story, how do you tell it and who do you tell it to?
How you can use a narrative to engage and develop your customers
Storytelling is a very powerful technique in your businessYou’ll naturally gravitate towards good stories. Storytelling has been used successfully for generations as a great way to get your message across.
Focus on the impact your business has on your customer
Do you ever make the mistake of explaining our service? The real value you deliver is almost always something different. Focus on that difference. How will your customer feel after receiving your service? How will it improve their experience and life?
The best stories have very simple and clear themes
Don’t try to conquer the world, you don’t need to. Your story should have a very specific and clear theme, that you need to stick to. Remember, it’s far easier to tackle a simple story well. This will keep your target audience engaged, and encourage them to respond with their own experiences.
Stories can be conveyed in many different ways
You know that visual storytelling is one of the most compelling because you experience it every day. A great TV ad for example, works even with the sound off and even if you’re not 100% focused. Now you can use those techniques yourself.
People love stories but are fickle with short attention spans
You may only have a few seconds of people’s time. Use it well and intelligently. It’s better to have short, focused themes, than one mega campaign.
Telling your story doesn’t have to be expensive
Big companies tell wonderful, elaborate stories through expensive mediums such as TV advertising. This is what their audience expects. The good news is that you can also write and convey equally compelling stories using free channels like YouTube and social media.
Smaller businesses like yours have a great advantage because you’re really close to your customers. That will help you develop really clear themes and a deliver a genuine solid ‘story’.
This tip is intended to inspire owners and managers of smaller businesses like yours to focus on utilising storytelling techniques to deliver powerful messages that drive sustainable engagement with both new and existing clients.
