'10 Minute Tip' by Abra Kongo - B2B Professional Writer - 7am until 9:30am
Abra Kongo is a B2B professional writer who uses her skills to craft content that engages your audience. She has written for clients in a variety of areas including green energy, design and forestry and she focuses on sustainability and the built environment.
Abra’s speciality is blog writing which makes your audience take action. Abra works well with business owners who have a marketing budget and understand the value of a well crafted message. She’s had particular success in Building and Construction, Green Energy, Technology and Architects who have the goal to be more sustainable in the process of improving existing systems to be environmentally conscious.
Abra has been most effective when working with Marketing managers, executives and other content decision makers including business owners.
About the conversation:
Engage the minds of your target audience through your unique story
The key to your effective communication is through telling a compelling story. The narrative of your business should be expressed at every available opportunity.
Clear and concise messaging makes a world of difference. You buy from businesses who you understand. Make sure your business is fully understood and as a result, a rapport will be built with your target audience.
Your A broad message can be broken down into smaller chunks of manageable information. Information overload will happen when you try to say everything at once.
Appealing to the real needs of your target audience and speaking directly to them, gives them confidence that you can deliver on your promise.
Clear messaging is everything. You may have the best product, service, innovation or unique offering. If you don't express all that effectively your target audience won’t care how good you are.
Let's create engaging content!
