'10 Minute Tip' by Richard Johnson - Brand Building Expert - 7am until 9:30am
Richard Johnson founded the Brand consultancy, The Gang.
Richard Johnson has held senior roles at global advertising agencies Ogilvy, Saatchi, Saatchi Digital, and McCanns, as well as brand consultancies Landor and Design Bridge & Partners. He has served on the jury for the Effies, D&AD and Cannes awards. In 2008
Richard founded The Gang, where he has guided entrepreneurs and multinationals to substantial brand growth. Richard was an advisor for online policy to the Singapore Government. He currently sits on an Local Skills Improvement Plan for the British film industry.
Richard also regularly mentors start-ups and scale-ups in Buckinghamshire on maximising the power of their brand.
Richard works really well with business owners like you who are looking to start up or scale up your business. He has great experience with both B2B and B2C.
About the conversation:
How to build your brand, without the BS
Richard will be concentrating on three main areas
1. How to grow your brand
2. Who to market to
3. When to market
Large multinationals have big budgets to try multiple marketing activities. A smaller organisation like yours doesn’t have that luxury. Richard’s aim with this tip is to give you a roadmap to show you how to build your brand without wasting time and money on non-effective strategies.
