'10 Minute Tip' by Martin Lewis-Stevenson - Media Expert - 7am until 9:30am
Martin Lewis-Stevenson from Pulse Group Media has 34 years of experience in sales and marketing, directing other businesses as well as his own.
Martin honed strategies driving new business, product marketing, and sales. He’s steered various media platforms including newspapers, magazines, and exhibitions, fostering connections across regions and sectors.
As director of Your Business Expo, Business MK, MK Pulse Magazine and Business Times, Martin oversees the sales and commercial aspects and their strategic partnerships, ensuring maximum content delivery. Collaborating with stakeholders and sponsors, Martin orchestrates impactful events supporting our local business community.
Martin’s goal is to foster business community engagement through connecting people and businesses via print, digital media and face-to-face events.
Martin would love to hear from local business people who are considering exhibiting or are exhibiting with us at Your Business Expo in Milton Keynes on the 5th June.
About the conversation:
Business Expo - Preparation Guide
In the world of B2B (business-to-business) interactions, expos/exhibitions provide a platform for businesses to showcase products, services, and innovations to a local-targeted audience. But with numerous companies vying for attention, how can you ensure your business stands out at a B2B expo? Using these tips, Martin Lewis Stevenson will walk you through essential steps to prepare your stand and make a lasting impression.
1. Define Your Goals
Before ordering roller banners and the like, clearly define your objectives for exhibiting. Are you aiming to generate leads, build brand awareness, network with potential partners, or something else? Defining your goals will guide all your subsequent decisions and strategies.
2. Choose the Right Expo
Research and select expos that align with your industry and your target audience. Look for events that attract decision-makers and professionals relevant to your business. Consider the expo's reputation, attendee demographics, past participants and reviews to ensure it's the right fit for your objectives.3. Design an Eye-Catching Stand
Your stand's design plays a key role in capturing visitors' attention. It should reflect your brand identity, be visually appealing and stand out amidst the sea of exhibitors. Use colours, graphics and signage that represent your brand and clearly convey your message.Following Martin’s tips will maximise your return on investment from participating in local exhibitions. You’ll portray your business in the professional light to your local audience.
