'10 Minute Tip' by Junita Fernandez

Junita Fernandez is an accomplished Finance and HR Board Director with a passion for driving business growth through financial insight, high-performing teams and technology. With over 20 years of experience in the automotive sector, Junita has held senior leadership roles with Volkswagen Group UK and Suzuki UK and recently completed a three-year contract with SAIC-Volkswagen in Shanghai, China.

During her time in Shanghai, Junita witnessed first-hand how businesses of all sizes from multinational corporations to small local enterprises in hospitality, home services, and healthcare adapted to rapidly shifting economic, political and consumer trends. Junita’s experience taught her invaluable lessons while highlighting the distinct contrasts between UK and Chinese approaches to business management.

Junita’s commercial expertise and cross-cultural insights makes her an inspiring voice for leaders seeking strategies to adapt, innovate, and thrive in today’s dynamic business environment.

Junita works really well with business owners, Managing Directors, HR and Finance leaders. She believes her approach will be successful for companies up to 200 staff. Lastly, if your business has suppliers or customers in China, this approach would be really useful.

Junita is also a Mentor for Global Women Connect  and is a Board Trustee on The Parks Trust Milton Keynes