'10 Minute Tip' by
John Brenchley: is a Commercial Strategy & Intergenerational Wealth expert with multinational big corporate experience.
John spent 25 years in the "Get Big" world, managing £250M+ portfolios and turning around loss-making enterprises across Europe and the Middle East. Now, he’s "Getting Niche," applying that same boardroom rigour to help Milton Keynes business owners and families like his with vulnerable dependants optimise their finances and secure their legacies.
As a Commercial Strategy Advisor and father of an autistic son, John understands that for an SME owner, "Getting big, Getting niche or Getting Out" isn’t just about the business; it’s about ensuring the transition from business success to intergenerational security. He brings a relentless "farming mindset" to strategic planning, helping leaders stop being "accidental generalists" and start building assets that serve their customers and their families profitably.
Why listen? John cuts through the jargon to show you how to pick a lane, protect your dependents, and play the "Infinite Game" of wealth and purpose.
John will be happy to have one to one “WHY” conversation with you to help them understand what your niche would be before working with you on a “Sprint Strategy” to align your business towards growing your niche.
About the conversation:
Get Big, Get Niche or get out – Why REALLY knowing your market wins business
In a globalised, digital economy, being "pretty good at a few things" is a death sentence.
You either dominate through scale (Get Big),dominate through specialisation (Get Niche),or you eventually run out of oxygen (Get Out). When you are a specialist, you are no longer a commodity. You don’t compete on price; you compete on value and outcomes.
A niche creates a protective barrier. It is very hard for a "Big" company to pivot and steal a hyper-specific niche because they aren't agile enough. They may be cheaper, but if they don’t offer the solution or the service that you can offer, they won't win.
With the advancement of AI, SMEs need to be WELL above average and offer a solution that is personal, professional and targeted in a way that is impossible to match. Stop pitching a product and start signalling expertise.
Don’t get squeezed in the middle.
Google and AI have commoditised standard products and services. If you fit in a standard/average box you compete with infinite competitors!
The Vanilla Trap.
Selling “Vanilla Ice Cream” in a Ben and Jerry 98 flavour world means competing on price against the giants
The Reality Check
You can’t compete on efficiency of delivery in Milton Keynes against Amazon, but you can compete with service and a niche.
If you can't scale and you won't niche, your business value is depreciating daily. Should you be selling while there is still value, or pivoting to a new strategy?
Whether you own the company or work within it, you are essentially a 'Business of One.' If you stay in the middle, doing a bit of everything for everyone, you become a commodity. Commodities are always purchased at the lowest possible price. By picking a lane, you reclaim your value.
