'10 Minute Tip' by Gemma Pybus - Google Analytics Data Translator - 7:30am to 10am
Gemma Pybus is co-Director of Digital Marketing Implementation Services with her husband, James Pybus.
Gemma is also the lecturer in Digital Data Analysis at the University of West London.
Gemma spends most of her time trawling through a wide range of data sets from market research, website traffic, email and social media marketing engagement statistics.
Gemma then has to tease out the nuggets of crucial information and then translate them into cool graphics and reports that the rest of us can easily understand.
She’s a data translator.
PLEASE MAKE SURE YOU BOOK YOUR FREE PLACE USING THE CASH OPTION TO THE RIGHT OF THE CARD OPTION.
About the conversation:
Discover How to Translate Your Google Analytics Data Into Something Really Useful.
In her 10 minute tip Gemma Pybus from Emarketing Strategy will be showing you the most important key metrics to look out for in your Google Analytics account.
Gemma will also show you how to benchmark your figures and compare them to others in your industry.
You will learn which things to focus on, both the good and the bad.
Gemma will also discuss the impact that the Privacy and Electronic Communications Regulations (PECR) will have on your Google Analytics and tracking cookies.
Gemma is an experienced and skilled data analyst. She played a major role alongside her husband James in developing their award winning Keywords Research Strategy Tool.
The major strength of the Keyword Research Tool is the type and quality of data it helps you to analyse quickly and efficiently.
If you want to make your Digital Marketing more effective, you need to embrace Data Driven Decision Making! From establishing and evaluating what is (and isn't) working for your business at the moment, to developing proven Digital Strategies based on real data.
Here are some of the services offered by Gemma and James at Digital Marketing Implementation.
*Digital Marketing Consultancy for Small and medium sized businesses as well as larger organisations
*Tailored Digital Marketing Strategies driven by data
*Assistance with Sales and Marketing Automation
*Copywriting for Blogs, Articles, Research Papers and Reports
