'10 Minute Tip' by Sandra Robertson - Marketing Strategy Expert - 7:30am to 10am
Sandra Roberston has worked within marketing, communications and media for over 30 years.
Sandra spent 19 of those years running her own independent advertising and publicity agency.
Sandra has designed and run campaigns for small businesses and selected events as well as working within marketing and communications in the leisure industry, theatre and education sectors.
Sandra now works at VW Group's National Learning Centre here in Milton Keynes.
Sandra was elected a Member of the Chartered Institute of Marketing in 2017 and is working her way towards Chartered marketing status. Sandra also holds diplomas for multimedia journalism, proofreading and editing as well as NCTj certificates in journalism.
MAKE SURE YOU ONLY BOOK YOUR PLACE USING THE CASH OPTION WHICH IS JUST TO THE RIGHT OF THE CARD OPTION - THIS MEETING IS FREE - WE WON'T TAKE ANY MONEY FROM YOU.
About the conversation:
Your Marketing Strategy Made Simple
Learn the simple, plain English way to write your own effective ‘strategic’ marketing plan in four easy steps. This Friday morning, 19th June at 7:30am
1) Learn how to create your SMART Goals by looking at your aims
2) Discover how to separate your audience into smaller segments so you can adapt your messaging to attract their response. If you really know your customers you’ll also know what to say to them and what they want from you.
3) Find out how to develop your own tactical plan. Many small business owners will be tempted to spend their Bounce Back Loan on marketing without working out exactly how to spend it wisely to guarantee a great return
4) Evaluate. How will you measure your results so you can continuously improve them? A well thought out marketing strategy is useful for all businesses no matter how large or small.
There’s no need to make your plan complicated or even invest in expensive software. It’s really all about accessing the right business information, that you and your team already know and is probably held in your heads.
You just need to write it down in a logical way by making a hard copy that’s easier to see, read and interpret. To do that all you need is a simple spreadsheet, or a large piece of landscape paper, and a little bit of know-how. That's what Sandra Robertson with give you on Friday morning.
Book your place now.
