'10 Minute Tip' by Alexandra Sutton - Digital marketing expert - 7am until 9:30am
After gaining her degree in Advertising and Public Relations Alexandra Sutton of 4CM Digital Marketing has become an established local Milton Keynes expert with over 10 years experience. Alexandra has developed her skill set to deliver multi channel marketing strategies. Alexandra has particular successful experience in delivering campaigns for the food, fitness technology and manufacturing industries.
Alexandra has morphed herself into a very driven creative individual. She has a real passion for modern marketing. She’s really inspired by the new and emerging channel technologies and the rapid evolution of how you do business in our fast paced digital world.
Alexandra has developed a strong passion for fully understanding the real needs of her clients and therefore executing the best out-of-the-box strategies to help them achieve their success.
About the conversation:
What does your Brand say about your business?
Your clients response to your marketing has seen a quantum shift over the last couple of years. But just how passionate are your clients about your brand?
According to top local Milton Keynes marketing expert Alexandra Sutton – the Business Growth Club’s ‘10 minute Tipper’ on Friday 2nd August, the buyers response to marketing has dramatically evolved recently.
In this day and age of technology, media choice and delivery platforms, potential customers are far more often self-educating and passionate about understanding the value of your brand over your competitors. All this is happening before they even start any sales conversations with you.
The traditional and stereo typical ‘Funnel Approach’ of marketing leading to sales and sales leading to customers, is outdated. This often doesn’t work anymore. The key driver now is to delight and engage your target market so they become strong advocates of your brand. By creating these raving fans you build massive trust and strong long lasting relationships. So, the message is; ‘out with the old and in with the new.’
Understanding the twists and turns in your buyer’s journey and then applying what you have learnt to your digital marketing strategy can be difficult. Breaking down your marketing channels and directing the effective use of each can help you build a consistent and exciting environment that will delight and engage your potential buyers.
So now you have the opportunity to discuss your marketing priorities with a local Milton Keynes expert. Your ‘brand message’… or how you ‘sell’
Book your place this Friday 2nd August at 7am. Book early, as branding has provoked very lively discussions in the past so we’re expecting a big turnout as people will want to have their say.
In the meantime ask yourself…..
Do your clients care about your brand or just that you provide solutions & add value? More importantly, do you care about your brand? What does your brand say about you?
