'10 Minute Tip' by Silvia Coletto - Paid Ads Expert - 7am until 9:30am
Silvia Coletto,, the founder of The Paid Ads School is a marketing expert helping business owners like you level up since 2016.
Silvia is skilled in media buying and knowing the customer journey, including how to overcome obstacles to growth.
Silvia brings a unique perspective with her fun, straightforward approach and expertise managing millions in digital ad spend. Focusing on great marketing fundamentals, Silvia helps business owners like you understand your target audience, improve weak spots in the buyer journey, and connect advertising to overall goals.
Silvia works best with decision makers, either business owners or marketing managers in companies that don’t have an in-house specialist.
Every attendee will receive a copy of Silvia's book. You'll also be able to book a free 45 minute 1:1 meeting with Silvia to discuss your specific situation in more detail.
About the conversation:
Are you ready for paid ads?
Unique point of view, not unique selling point. Silvia Coletto will discuss what a unique selling point is and why it’s a key component for advertising.
Sales cycle vs expectation from marketing. Silvia will highlight examples of discrepancies and how business owners like you can shoot yourself in the foot by pulling advertising due to a mismatch.
Lead tracking. Silvia will give you an example of a lead tracking nightmare and give a few pointers on how to tell if tracking is working as it should be.
How to tell if your agency / freelancer / employee is the right fit for the job. Questions to ask, approach to the job and the contract.
Silvia will help you either spend your advertising budget correctly or save you money by pulling the advertising util the conditions are right
Every attendee will receive a copy of Silvia's book.
