'10 Minute Tip' by Ayo Osobu - AI Powered Cyber Security Expert - 7am until 9:30am
Ayo Osobu is the founder of Smacanalytics Limited.
Ayo helps businesses like yours work better by harnessing the power of AI, automation, and data security to drive smarter operations and measurable growth.
He has over a decade of experience in modern workplace technologies, cloud platforms, and Data security architecture. Ayo founded Smacanalytics to simplify the complexity and help IT leaders, Chief Information Officers and business owners turn digital ambition into real, secure outcomes.
Ayo has experience in
Deploying zero-touch, self-healing IT departments that automate everything from onboarding to device management.
Striking the balance between AI innovation and governance, so your teams can move faster, without compromising data or compliance.
Delivering intelligent data protection, mitigating insider risks, and promoting proactive governance of your data which is the life blood of your business.
Facilitating IT asset management, reducing manual workloads, and fostering cyber-resilient cultures through engaging security awareness training.
Ayo is passionate about building technology ecosystems that scale with confidence, and about giving you the tools, clarity, and control you need to thrive in this digital-first world.
Ayo works particularly well with businesses handling sensitive data who have heavy compliance requirements. These are frequent targets for ransomware in the following sectors
Legal Services / Law Firms
Financial Services / Accounting / Wealth Management
Healthcare & Life Sciences
Education (Universities & Colleges)
Government Contractors & Public Sector Vendors
Logistics & Supply Chain Firms
Professional Services (Consulting, HR, Compliance)
Bonus for attendees: Receive a free audit scan, report, and tailored recommendation, valued at £200, to assess your organisation’s ransomware resilience.
About the conversation:
One Password. 700 Jobs Lost. A 158 Year Legacy Erased.
AI Powered Cyber Security Protection
1: A 158-Year Legacy Lost to a Weak Password
A well-established British company collapsed after hackers exploited a single weak employee password. Despite having cyber insurance and “industry standard” systems, this basic vulnerability was all it took to shut down operations and trigger bankruptcy.
2: Ransomware Is a Business Continuity Threat, Not Just a Security Issue
Ransomware isn’t just an IT problem, it’s a business-ending risk. The £5 million ransom demand couldn’t be met, operations froze, and over 700 people lost their jobs overnight. Business continuity today demands real-time cyber resilience.
3: Governance and Prevention Were Missing, Not Technology
The company had cybersecurity tools in place but lacked intelligent prevention and enforcement. Governance failures, like not identifying and remediating weak passwords, enabled the breach, proving that unchecked human error can override even the best tools.
4: AI Could Have Prevented this and Still Can for Others
Advanced AI-powered identity and access solutions can proactively detect weak passwords, monitor for abnormal behaviour, and respond autonomously to threats. With AI, this breach could have been prevented before any data was encrypted, keeping the business running and reputations intact.
What does this mean for you?
1. It Makes the Cyber Risks Real and Relatable. It isn’t Just for Big Corporations
Small businesses often assume they’re “too small” to be targeted. This story shows that even a company with a 158-year legacy, with standard systems and insurance, can fall from something as simple as a weak password. It personalises the risk and dispels the myth that only large corporations are at risk.
2. It Highlights a Common Weakness They Likely Share
Weak or reused passwords, untrained staff, and minimal access controls are all common across smaller businesses. Many professionals can learn that their individual actions like choosing secure passwords or spotting phishing emails, play a direct role in protecting their organisation.
3. It Offers a Teachable Moment with Clear Solutions
The story doesn’t just shock, it educates. It makes a compelling case for adopting AI-powered identity and access controls, cyber hygiene policies, and employee awareness without needing to be a security expert. That’s key for non-technical business leaders.
4. It Shifts Perception from IT Spend to Business Survival
Instead of framing cybersecurity as a cost centre, this story reframes it as essential for business continuity, reputation, and employee livelihoods. For owners, directors, and even team leaders, it becomes a question of protecting everything they’ve built.
5. Business Continuity Depends on Cyber Readiness
Many small businesses mistakenly think they're not targets or that insurance alone will protect them. However, without robust security, governance, and recovery plans, even insured firms may fail. Invest in resilience by enforcing strong passwords, enabling Multi Factor Authentication, segmenting networks, training staff, and using AI-driven identity systems to spot threats and respond quickly.
