'10 Minute Tip' by Glen Stout - Conversion Rate Optimisation Expert - 7am until 9:30am
Glen Stout is a digital marketing strategist and the founder of Dibble Digital: a straight-talking marketing agency that helps growing businesses get more from their websites. He’s personally spent over £150,000 on paid digital ads, so when he says website Conversion Rate Optimisation has the best Return on Investment of any marketing activity, it’s from hard-earned experience. Glen’s clients range from fast-moving startups to £10M+ B2B businesses.
Dibble Digital works with businesses offering a joined-up approach across:
Website design & development
Website conversion rate optimisation (CRO)
Search engine optimisation (SEO)
Google Ads
Paid social
Business & marketing strategy
Dibble Digital is a performance marketing agency; return on investment (ROI) comes first, brand marketing comes second.
Glen loves to work with businesses with over £1M annual turnover. His advice is also very relevant to smaller organisations, particularly those who are founder led or have a dedicated sales team.All attendees will be offered a free Website Conversion Rate Optimisation Audit normally valued at £250. This will show you how your current website is performing and all the simple improvements you can make to dramatically improve your conversion rate.
About the conversation:
Fix This First: The One Marketing Tactic With the Highest Return on Investment
Key Points that Glen Stout will Be Making
1. All Roads Lead to Your Website – So Make It Count
Every marketing campaign eventually sends people to your website. But if your site isn’t convincing, clear or trustworthy, it’s like sending people to a shop with the lights off and no staff inside. Before you spend more on ads or content, make sure your digital storefront actually performs.
2. Talk Like a Human, Not a Brochure
People don’t buy what they don’t understand. Ditch the buzzwords and speak in your customer’s language. When your website sounds like the people you’re selling to, conversions go up. I’ll show how to use free AI tools to do “Voice of Customer” research fast.
3. Build Trust in 30 Seconds or Less
Website visitors don’t know you from Adam; so you'd better give them a reason to trust you, fast. I’ll share the social proof and credibility triggers that get results (and the ones that don’t),plus how to position them for maximum impact.
4. Fix Your Call to Action – It’s Probably Weak
Most CTAs are either too vague, too boring, or too much commitment. I'll show you how to create clear, compelling CTAs that generate more leads and enquiries, even from visitors who aren't quite ready to buy.
5. Small Tweaks to Forms, Big Impact on Leads
Changing the number of fields on your forms can significantly boost your conversion rate. I’ll show which types of forms convert best, and how to reduce friction while still qualifying leads properly.
This talk is perfect for any business owner or marketing professional who wants to get more from their existing website traffic. Most people focus on getting more website visitors or more eyeballs on their business, but that’s the expensive part. I’ll show how to increase the number of leads or sales without spending more on advertising, using practical tips that anyone can implement. It’s ideal for businesses that already have a website, but feel like it should be doing more.
