'10 Minute Tip' by Joe Gilbert
About Joe and Red Giraffe
Having worked as a marketing professional for a number of years for both small businesses and large international corporations, Joe decided to leave the corporate world to form his own creative marketing agency, Red Giraffe.
He saw how so many small businesses were making the same mistakes again and again, wasting money on ineffective marketing campaigns and losing out to their competitors. He wanted to offer something different. A solution that not only offered companies guidance and support in the complicated and rapidly evolving world of marketing, but a means of implementing and delivering the strategy. Combining rock-solid marketing theory with high-end design and the latest digital technologies. That led to Red Giraffe … the friendly face of marketing.
Red Giraffe helps you make sense of the mad world of digital marketing and get your business to where they'd like it to be.
Red Giraffe designs the solution, then implements it and nurtures it. Whether you're trying to attract new customers, save money on advertising, or boost the credibility and reputation of your company, we have a solution that's right for you.
About the conversation:
What do most people think of when we say brands? Logos? Brand colours? Icons?
This isn't branding. It is a representation of your brand. Yes, these are important aspects of a good brand, but they’re not what makes a brand.
Often people think branding only applies to large corporations, and they don’t realise that building a strong brand is just as important for SMEs as it is for the big players.
So in this 10 Minute Tip, Joe Gilbert from Red Giraffe will tell you in five steps how you can build a great brand that you and your customers will love….
