What do most people think of when we say brands? Logos? Brand colours? Icons?
This isn't branding. It is a representation of your brand. Yes, these are important aspects of a good brand, but they’re not what makes a brand.
What do most people think of when we say brands? Logos? Brand colours? Icons?
This isn't branding. It is a representation of your brand. Yes, these are important aspects of a good brand, but they’re not what makes a brand.
Why you need to strangle your stress (it’s no April Fool joke, either)
With nearly 10 million working days lost to stress in the UK over the past year, stress is a serious business problem as well as a debilitating illness.
Why you need to NUF your business: keep it New, Useful & Feasible, with Tristan Allen
Most businesses make a choice, at some point, between presenting a cost-based or a differentiation-based proposition.
Often the difference comes down to an efficient and effective positioning strategy.